Soybu is a Denver-based, activewear, lifestyle clothing brand built on the principle of living a life of flexibility.
Campaign
Branding
Market Research
Content Direction
Event Coordination
Soybu
We developed a campaign aligned with existing branding guidelines to elevate Soybu’s brand presence, informed by market trends and thorough target research. Our team oversaw the creation of brand assets, including packaging, website design, language, and social media visuals. Collaborating closely with the design and social media teams, we ensured brand consistency across both physical and digital platforms.