People for the Ethical Treatment of Animals

One of our founding members joined forces with PETA to create digital assets that aligned with their established brand identity, promoting the non-profit’s mission and values online. Asset development ranged from still images to video content, with matching copy crafted for each. The digital strategy was continuously reassessed and refined based on social media analytics to maximize impact. In addition to asset creation, we contributed to event planning and execution, as well as managing influencer and VIP relations to further PETA's outreach efforts.