Legalize Belize

Our team developed the branding package for Legalize Belize pro bono, leveraging our intimate knowledge of the cannabis industry to support the Belizean Ministry of New Growth Industries' informational campaign. This comprehensive package included everything from iconography to crafting a distinct brand voice. In collaboration with the ministry, we built Belize’s first and only cannabis reform group from the ground up. The campaign focused on educational graphics, videos, and events that engaged both government officials and constituents, presenting a balanced view of the pros and cons of legalization. As of 2024, the legalization process is now underway, and this initiative has played a pivotal role in shaping the national dialogue around cannabis reform in Belize.